Is Burger King’s latest advertising campaign ‘brave” and “disruptive” as claimed by some in the advertising industry or just a rotten idea? Burger King claim Continue Reading
“Music can move us to the heights or depths of emotion. It can persuade us to buy something or remind us of our first date. Continue Reading
As a strong proponent of sensory branding and the importance of building brand assets, I was excited to see Mastercard’s latest move in the evolution Continue Reading
A recent article by Faris Yakob on successful advertising, struck me as a very strong argument for the power of the senses and symbolism (through Continue Reading