Earlier this year San Pellegrino launched a redesign of packaging for their range of sparkling juices. The old design was considered iconic by many, especially Continue Reading
Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
In The Urge to Splurge, Laura Byrne Paquet traces the cultural history of shopping from the ancient world to the twentieth century. She discusses how Continue Reading