Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Continue Reading
In Change, Damon Centola starts by demolishing the myth of the influencer. Centola argues that change, especially social change, is about where you are more Continue Reading
In this second article explaining the SNAPP framework’s five principles I will focus on the importance of social norms (click here to read about simplicity). Continue Reading
In many ways, this is a good summary of much of Casss Sunstein’s work (and arguably a more readable version of Under the Influence [review Continue Reading