Loss aversion is one of the central ideas of behavioural economics that has made it into the mainstream. In The Power of Bad, John Tierney Continue Reading
In previous articles (here and here), I introduced TapestryWorks’ SNAPP framework which covers a wide range of principles from behavioural economics and applied psychology that Continue Reading
I’ve been reading several behavioural science books over recent weeks, and here is a quick summary of the different themes and topics they cover. Under Continue Reading