Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading
As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading
As communication channels and styles evolve, it’s worth reviewing how digital communication works and what that means for brands, businesses, and researchers. Brands are increasingly Continue Reading
Designers understand the greater power of recognition over recall, which is why interfaces for complex systems use familiar iconography and layouts (think of the design Continue Reading