“Values are social cultural products – the mental programming that people have consciously or unconsciously learned to guide their life as effective members of that Continue Reading
This book is an interesting read on the company culture of Netflix, how it has evolved, what makes it different, and also what makes it Continue Reading
TapestryWorks are strong advocates for building multiple sensory touchpoints into the signature of a brand, with each touchpoint consistent with the core values and emotional Continue Reading
I wrote about Mastercard’s use of colour, taste and sound two years ago (read here) when they launched a new sensory branding strategy. Recently, they Continue Reading