“Music can move us to the heights or depths of emotion. It can persuade us to buy something or remind us of our first date. Continue Reading
As a strong proponent of sensory branding and the importance of building brand assets, I was excited to see Mastercard’s latest move in the evolution Continue Reading
On a recent cinema trip, I was having dinner with friends and we ordered Tiger which came in a tall bottle with “Bedok” printed below Continue Reading
I reread Habit recently, a book that was ahead of its time when first published. In this book, Neale Martin argues that two fundamental assumptions Continue Reading