Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading
We are coming up to the time of year when pundits write about trends and innovations in market research for the coming year. Why are Continue Reading
Why is culture important for brands and especially local brands? How is Asian beauty different from Western beauty? And what kind of insights can help Continue Reading
In Thinking, Fast And Slow, Daniel Kahneman provides an overall metaphor for human thinking as well as describing a long list of heuristics (mental rules Continue Reading