A recent article in Fast Company (link here) discusses an experiment in which people were asked to draw the Apple logo from memory. Their Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we Continue Reading
In Thinking, Fast And Slow, Daniel Kahneman provides an overall metaphor for human thinking as well as describing a long list of heuristics (mental Continue Reading
In 100 Things Every Presenter Needs To Know About People, Susan Weinschenk outlines many behavioural triggers and barriers in the context of successful presentations, Continue Reading