Successful brands understand both the universal qualities of human behavior and the cultural context of the local markets in which they operate. Thus, good Continue Reading
“People have become so fixated on numbers that they can’t see anything outside of it” (Tricia Wang) TapestryWorks believe that understanding human behaviour is ultimately Continue Reading
“Algorithms don’t make things fair, they repeat past practices – they automate the status quo” (Cathy O’Neil in Weapons of Math Destruction) I recently came Continue Reading
As Rory Sutherland says on the cover, price is “the most understudied, undervalued and oversimplified subjects in business decision-making”. The Psychology of Price by Continue Reading