In my last post on the psychology of money, I looked at pricing through the lens of the SNAPP behaviour framework. I left out Continue Reading
In Brand esSense I use many examples of brands that have been successful in finding and articulating a clear and consistent emotional positioning, including Continue Reading
Yesterday I wrote about my confusions over Vaseline’s brand positioning, and today I would like to turn to Tiger Beer, a prominent local brand in Continue Reading
If you read the newspapers or switch on the nightly news, you might conclude that there is a lot to be afraid of over the Continue Reading