A good introduction to behavioural economics and its application to consumer behaviour and marketing. The author provides a basic introduction to how the brain works Continue Reading
A very readable overview of your body’s single largest organ and what it means for our lives. Our skin is approximately two square metres in size Continue Reading
This book is a good introduction to the world of CSR and how companies can bring it into the heart of their business. It takes Continue Reading
Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading