In Clash! Markus and Conner, spin through a range of cultural differences covering geography, gender, ethnicity, class, religion and workplace. The book is a great Continue Reading
Influence has been a standard read for almost 40 years and the publication of a new and expanded version gave me a great opportunity to Continue Reading
Sustainable Marketing is a very readable introduction to the complex issue of sustainability, mixing key facts and ideas, practical tips and real-life case studies. The Continue Reading
Loss aversion is one of the central ideas of behavioural economics that has made it into the mainstream. In The Power of Bad, John Tierney Continue Reading