Review of Sustainable Marketing: How to drive profits with purpose by Michelle Carvill, Gemma Butler & Geraint Evans

Sustainable Marketing is a very readable introduction to the complex issue of sustainability, mixing key facts and ideas, practical tips and real-life case studies. The book emphasizes the importance of leadership and stakeholder engagement in developing a sustainable marketing strategy, before discussing specific issues that companies can address.

Topics covered include supply chain management, corporate social responsibility, waste reduction, plastic use, climate change and energy consumption and innovative packaging. This is not a comprehensive guide to sustainability, but a very good introduction for anyone who wants to understand the key issues in sustainability and how they can start to address them in their business and workplace.

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