In the opening chapter of Irresistible, Adam Alter quotes a psychologist who states that, “Every single person I work with has at least one behavioural Continue Reading
Hopefully by now most of us realise that the mind versus body problem is a quaint notion from the past, when we mistakenly believed that Continue Reading
“Life is lived forwards but understood backwards” (Søren Kierkegaard) Is System 1 vs System 2 (conflated with emotion vs reason and implicit vs explicit) the Continue Reading
The Choice Factory by Richard Shotton has been described by Rory Sutherland as a "Haynes Manual for understanding consumer behaviour". Expectations were very high when I Continue Reading