In Magic Words, Jonah Berger reveals how words can help you shape messages, engage audiences, and be remembered. The book discusses six broad themes: the Continue Reading
In Your Future Self, Hal Hershfield explores who to help people make better choices in the present by helping them to think forward into the Continue Reading
Behavioral Economics: The Basics (Second Edition) is perhaps the best introduction to the field that I have read. Philip Corr and Anke Plagnol provide a Continue Reading
In The Why Axis, the authors discuss how motivations and incentives work (and often don’t work) in the real world. Their discussion covers many important Continue Reading