Behavioral Economics: The Basics (Second Edition) is perhaps the best introduction to the field that I have read. Philip Corr and Anke Plagnol provide a Continue Reading
In The Why Axis, the authors discuss how motivations and incentives work (and often don’t work) in the real world. Their discussion covers many important Continue Reading
In Gut Feelings: The Intelligence of the Unconscious, Gerd Gigerenzer argues that intuition is a powerful tool for decision-making. He discusses why simple rules of Continue Reading
In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading