In this series we have talked about the importance of Simplicity, Norms, Availability, and Personalisation twice. Perhaps the brain’s greatest skill is its profound ability Continue Reading
This is a wide-ranging book that discusses the challenges of applying behavioural science to developing public policy. Sunstein discusses the underlying philosophy and ethical challenges Continue Reading
Richard Thaler and Cass Sunstein have written what they claim will be the final edition of Nudge. The book is extensively updated with more case Continue Reading
A good introduction to behavioural economics and its application to consumer behaviour and marketing. The author provides a basic introduction to how the brain works Continue Reading