Loss aversion is one of the central ideas of behavioural economics that has made it into the mainstream. In The Power of Bad, John Tierney Continue Reading
Katy Milkman’s new book How to Change has received rave reviews among the behavioural economics community, but it’s not strictly just about behavioural economics. The Continue Reading
Mindware by Richard Nisbett is a wide-reaching guidebook to decision-making, combining critical thinking with topics from social psychology and behavioural economics to statistical models and the Continue Reading
In this third article explaining the SNAPP framework’s five principles I will focus on the importance of mental and physical availability (read about simplicity here Continue Reading