In Brand esSense I argued that a brand name was the most important ‘symbol’ of a brand and its meaning. The name primes other associations Continue Reading
I wrote about Mastercard’s use of colour, taste and sound two years ago (read here) when they launched a new sensory branding strategy. Recently, they Continue Reading
TapestryWorks have always believed in the power of sonic logos (for example, Direct Line here and Mastercard here). Sonic branding is a highly effective way Continue Reading
In one of our first articles on the pandemic, we wrote that “every brand is now a healthcare brand”. Covid-19 has triggered a big focus Continue Reading