Celebrities and influencers and widely used in advertising in Thailand and other Asian countries. They are used to build credibility and attract the attention of Continue Reading
The truth about brand research The secret of great marketing is to make your brand easy to buy. Making brands easy to buy means building Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
A Mark Ritson column on Direct Line’s use of brand assets (link here) has some interesting statistics on the use of visual and audio assets Continue Reading