In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we will consider how Continue Reading
What are the long-term strategic implications and opportunities of Covid-19 for brands? This is the first in a series of weekly articles looking beyond immediate Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading
The truth about brand research The secret of great marketing is to make your brand easy to buy. Making brands easy to buy means building Continue Reading