You may not have noticed, but Facebook have a new brand identity which, in their words is, “designed for clarity, inspired by people”. The company Continue Reading
“Music is he universal language of mankind” (Henry Wadsworth Longfellow) A study published in Science on Friday (22nd November 2019, link here) confirms something many Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading
Scientific American recently published a lengthy (30+ pages) overview of the science of fear, based on a discussion between some of the leading thinkers on Continue Reading