LEGO are launching their first full spectrum campaign in 30 years, “celebrating the endless potential of creativity and play”. The brand is linking the cultivation Continue Reading
“Music can move us to the heights or depths of emotion. It can persuade us to buy something or remind us of our first date. Continue Reading
As a strong proponent of sensory branding and the importance of building brand assets, I was excited to see Mastercard’s latest move in the evolution Continue Reading
Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading