In a recent article, I wrote about some of my recent research on plant-based food products available in Thailand. In this follow-up article I explore Continue Reading
Having written about San Pellegrino’s new packaging design only days ago (read more here), I came across the new logo design of Oxford University Press Continue Reading
Earlier this year San Pellegrino launched a redesign of packaging for their range of sparkling juices. The old design was considered iconic by many, especially Continue Reading
In Brand esSense, I wrote about IKEA’s brand archetype of the Every(wo)man, with their core principle of “giving everyone, whatever their status, access to affordable, Continue Reading