Having written about San Pellegrino’s new packaging design only days ago (read more here), I came across the new logo design of Oxford University Press Continue Reading
In Brand esSense, I wrote about IKEA’s brand archetype of the Every(wo)man, with their core principle of “giving everyone, whatever their status, access to affordable, Continue Reading
We have written about Mastercard’s development of brand assets (colour, taste and sound here, fragrance here, and the process of sensory signatures here). Their recent Continue Reading
In Brand esSense I argued that a brand name was the most important ‘symbol’ of a brand and its meaning. The name primes other associations Continue Reading