In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Continue Reading
In Between Us: How cultures create emotions, Batja Mesquita dissects how culture shapes our emotional world. She starts with the Pixar movie Inside Out, and Continue Reading
In Subtract, Leidy Klotz argues for the value of simplifying before complicating in the spirit of the KISS principle. He quotes Lao Tzu who wrote, Continue Reading