Situations Matter: Understanding How Context Transforms Your World is a fascinating read on how we are manipulated by the world around us and how context Continue Reading
At a Zoom event yesterday, Sam Gilbert from UCL discussed why many people have experienced memory problems over the last year and a half. The Continue Reading
The SNAPP Framework for Sustainable Behaviours The field of behavioural economics can be confusing, with so many ‘heuristics’ (a better name than biases, Wikipedia lists Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading