In How Thais Lead: Face as Social Capital, Larry Persons outlines a complex model of Thai face, arguing that the dynamics of face dominate all Continue Reading
In her 1991 book, The Psychology of the Thai People, Suntaree Komin summarises data from two studies of Thai cultural values based on the approach Continue Reading
Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading
I first read The Geography of Thought too many years ago to remember. It had a huge influence on my thinking at the time, so Continue Reading