In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
“… but here a jolly Verse crown’d with ivy and with holly; That tells of winter’s tales and mirth …. And thus throughout, with Christmas Continue Reading
Pantone has just launched its colour of the year, following on from being optimistic and grounded in 2021, classic blue in 2020, and living coral Continue Reading