We last wrote about a change in Uber’s brand logo three years ago, and it seems that they are at it again. This time, the Continue Reading
The Choice Factory by Richard Shotton has been described by Rory Sutherland as a "Haynes Manual for understanding consumer behaviour". Expectations were very high when I Continue Reading
[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading
In retail environments, brand assets (i.e., recognition) interact with the semiotics of the physical environment through our senses and the psychology of choice. It helps Continue Reading