This is a great read on the implications of big data. Cathy O’Neil discusses how algorithms distort the truth and exploit people, despite their positioning Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading
We recently wrote that the environment is the biggest public concern, based on a recent nationwide survey of 1,000 Thais conducted by Marketbuzzz in collaboration Continue Reading