How Not to Plan: 66 ways to screw it up is a great reference guide to good sense and clear thinking written for planners, but Continue Reading
“Information is indifferent to meaning” In this book, Christian Madsbjerg makes the argument for the importance of the humanities as well as science in understanding Continue Reading
Increasingly market researchers talk about System 1 and System 2 and the differences between standard market research approaches and more “advanced” approaches from implicit association Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading