When I was a student, the go-to textbook on statistics was Darrell Huff’s How To Lie With Statistics, and in many ways David Spiegelhalter’s book Continue Reading
This is a great read on the implications of big data. Cathy O’Neil discusses how algorithms distort the truth and exploit people, despite their positioning Continue Reading
This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading