WARC has just published a white paper on “Anatomy of Effectiveness” and it’s well worth reading. The report summarizes best thinking, expert opinion and real Continue Reading
I have written often on the psychology of money (click here, here and here). A recent study of payments answers some of my outstanding questions Continue Reading
The quality of market research reports seems to have been a persistent meme throughout my life in market research. In the 1990s, the Advertising Research Continue Reading
“Language is inseparable from imagery” argues David McNeill (quoting from Antonio Damasio) in his revealing book on the relationship between gesture and language. Moreover, gestures Continue Reading