What are the long-term strategic implications and opportunities of Covid-19 for brands? This is the first in a series of weekly articles looking beyond immediate Continue Reading
In this uncertain world, we all want to have a clearer idea of the future that lies ahead for us, our communities and our businesses. But prediction is Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading
Michele Gelfand’s work on Tightness-Looseness (read more here) may have important lessons for the Covid-19 pandemic. Before I look at the differences between countries, let’s Continue Reading