Governments and other organisations around the world are using data about Covid-19 testing and cases to inform strategic responses to the crisis and keep the Continue Reading
Michele Gelfand has worked on Tightness-Looseness as an important cultural difference for many years, and her work is summarised in Rule Makers, Rule Breakers. This Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading
The truth about brand research The secret of great marketing is to make your brand easy to buy. Making brands easy to buy means building Continue Reading