For anyone interested in the origins of human culture, A Natural History of Human Thinking is a must read. This short, clear and easy-to-read book Continue Reading
A Mark Ritson column on Direct Line’s use of brand assets (link here) has some interesting statistics on the use of visual and audio assets Continue Reading
The old cliché “familiarity breeds contempt” contradicts what we know about human psychology and brain science. The Mere Exposure Effect shows that we develop preferences Continue Reading
Is Burger King’s latest advertising campaign ‘brave” and “disruptive” as claimed by some in the advertising industry or just a rotten idea? Burger King claim Continue Reading