Decoded is an introduction to the discipline of Decision Science and its application to marketing. Any book that discusses the application of behavioural science to Continue Reading
[This post was written for the TMRS – Thailand Market Research Society – Facebook page, where you can find resources for Thailand’s market research industry Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
There are many ways to stay close Difficult times bring people together. We should all practice physical distancing and social closeness in the present climate, Continue Reading