What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading
Dunkin’ Donuts have announced a name change from the beginning of next year. They’re keeping the Dunkin’, but clearly want consumers to dunk more than Continue Reading
If you want to know more about the psychology of perception, then Deviate is a good place to start and a good companion to Richard Continue Reading
We last wrote about a change in Uber’s brand logo three years ago, and it seems that they are at it again. This time, the Continue Reading