In retail environments, brand assets (i.e., recognition) interact with the semiotics of the physical environment through our senses and the psychology of choice. It helps Continue Reading
Burberry have announced a new look for their brand, the first time it has been updated in 20 years. Frankly the new logo is underwhelming, Continue Reading
On 24thJuly 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted to Continue Reading
Victoria’s Secret is a declining brand, losing market share over the last few years. Is this because it’s interpretation of the Seducer archetype as a Continue Reading