In Behavioural Economics for Business, Bri Williams provides a good overview of behavioural economics, the key mental heuristics (biases) that businesses should know and many Continue Reading
The Choice Factory by Richard Shotton has been described by Rory Sutherland as a "Haynes Manual for understanding consumer behaviour". Expectations were very high when I Continue Reading
In my last post on the psychology of money, I looked at pricing through the lens of the SNAPP behaviour framework. I left out Continue Reading