“Music can move us to the heights or depths of emotion. It can persuade us to buy something or remind us of our first date. Continue Reading
As a strong proponent of sensory branding and the importance of building brand assets, I was excited to see Mastercard’s latest move in the evolution Continue Reading
Coca-Cola recently sponsored an attempt to make rubbish bins more visible. Apart from the good cause of helping people find where to place their rubbish, Continue Reading
I was interested to read about IKEA testing a completely new business model. It could potentially completely disrupt their business and demonstrates a very forward-thinking Continue Reading