In Magic Words, Jonah Berger reveals how words can help you shape messages, engage audiences, and be remembered. The book discusses six broad themes: the Continue Reading
In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading
I have been intending to read Alchemy for some time, but maybe because of Rory Sutherland’s ubiquity I didn’t feel the need. The book is Continue Reading