This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading
This is a very readable book that looks at the messengers rather than the message, and how some types of messenger are more effective than Continue Reading
Celebrities and influencers and widely used in advertising in Thailand and other Asian countries. They are used to build credibility and attract the attention of Continue Reading