LEGO are launching their first full spectrum campaign in 30 years, “celebrating the endless potential of creativity and play”. The brand is linking the cultivation Continue Reading
I reread Habit recently, a book that was ahead of its time when first published. In this book, Neale Martin argues that two fundamental assumptions Continue Reading
Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading
WARC has just published a white paper on “Anatomy of Effectiveness” and it’s well worth reading. The report summarizes best thinking, expert opinion and real Continue Reading