In Of Sound Mind, Nina Kraus lays out the different ways in which, “sound connects us to the world”. In polls, most people most fear Continue Reading
We have written about Mastercard’s development of brand assets (colour, taste and sound here, fragrance here, and the process of sensory signatures here). Their recent Continue Reading
In Brand esSense I argued that a brand name was the most important ‘symbol’ of a brand and its meaning. The name primes other associations Continue Reading
In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading