This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
TapestryWorks are strong advocates for building multiple sensory touchpoints into the signature of a brand, with each touchpoint consistent with the core values and emotional Continue Reading
I wrote about Mastercard’s use of colour, taste and sound two years ago (read here) when they launched a new sensory branding strategy. Recently, they Continue Reading
This is an interesting take on how businesses and brands should respond to the last 18 months to build a culture of resilience. Nathalie Nahai Continue Reading