TapestryWorks have always believed in the power of sonic logos (for example, Direct Line here and Mastercard here). Sonic branding is a highly effective way Continue Reading
“I think that tastes, odors, colors, and so on … reside in consciousness. Hence if the living creature were removed, all these qualities would be Continue Reading
This is a very readable book that looks at the messengers rather than the message, and how some types of messenger are more effective than Continue Reading
A fascinating study was published this week, which measured levels of cheating by children in school tests (albeit in a very artificial environment). The conclusion Continue Reading