This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
In this series we have talked about the importance of Simplicity, Norms, Availability, and Personalisation twice. Perhaps the brain’s greatest skill is its profound ability Continue Reading
In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for brands, we will consider how Continue Reading
In an increasingly data-driven world, public opinion polls are an important resource for journalists, as long as you are clear on whose opinion they reflect, Continue Reading