In The Why Axis, the authors discuss how motivations and incentives work (and often don’t work) in the real world. Their discussion covers many important Continue Reading
I have just read The Williams Behaviour Book by Bri Williams. The book contains a great selection of behavioural frameworks to help readers frame and Continue Reading
In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Continue Reading