This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
Rachel Lawes new introduction to the art and science (she prefers science) of semiotics is a welcome addition to the literature and definitely the most Continue Reading
[This post was written for the TMRS – Thailand Market Research Society – Facebook page, where you can find resources for Thailand’s market research industry Continue Reading
As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading