In our last SNAPP article, we explored the role of loss aversion in behaviour and its potential role in behaviour change (read it here). In Continue Reading
This is a short and easy to read introduction to gamification in business. It lays out the key elements and ideas required to introduce game Continue Reading
In the fourth article in our series on mental heuristics and SNAPP we focus on all things personal (click for previous articles on simplicity, norms Continue Reading
Mindware by Richard Nisbett is a wide-reaching guidebook to decision-making, combining critical thinking with topics from social psychology and behavioural economics to statistical models and the Continue Reading